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Crisis Management and Preparation

Companies are rarely prepared for a crisis, but most will eventually confront one.

Too often management approaches a crisis as an exercise in public relations. Yet a crisis can have real repercussions on a company’s share price and credibility.

More importantly, dealing with investors and analysts requires a different approach than that provided by PR consultants whose specialty is addressing the media.

To add to the challenge, management can find itself overwhelmed by the tight time frames and stress of decision making in a crisis.

However, management can take organizational steps before a crisis erupts to be better prepared to react. Steps to institutionalize faster information gathering and better decision making against such a complex backdrop.

At Gravitas, we have decades of experience in managing a broad array of crises from an investor relations perspective. We know what works and what does not and understand how best to prepare for such critical situations.

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