The Gravitas Advisory logo is adapted from a graph representing how shear forces act on Newtonian liquids. Okay, that’s not directly relevant in grappling with investor relations issues, but the graph represents the way similar trends are evident when market forces (shear) act upon a share price (Newtonian liquid).

The straight line in the logo represents the forward path of a share price that reflects the fundamentals of the company. The divergent lines represent how market forces and perceptions can drive the share price away from its fundamental value.

Managing that divergent dynamic of company fundamentals versus market perceptions is the focus of a good investor relations capability and is the core focus of our firm.