We specialize in Investor Relations Advisory
Gravitas advises companies with all aspects of their shareholder and market engagement.
“Management cannot long escape its stock gravitating towards its fundamental value. Short-term spin does not work, can harm credibility and cause price volatility.”
Companies must engage investors and analysts continually across all market and growth cycles. However, many fail to do so because IR is considered neither strategic nor a priority.
When a crisis or financial communications issue arises, these same companies are quick to seek advice from PR agencies. While PR professionals are adept at dealing with journalists, they typically fail to address investor concerns. Yet, as owners of the company, shareholders deserve more than a tactical PR campaign.
Successful market engagement requires a sophisticated and strategic IR capability. Gravitas can help build or strengthen that capability.